i play., Inc.

What began as a mother’s desire to give her children the best possible health — both inside and out—is now i play., Inc. Founded in 1982, i play. focuses on values that prioritize protecting our children and the earth.

Our company has always been about doing the best thing, the right thing for babies. We are committed to leadership in continually learning and sharing information with parents about product materials and potential health and safety issues. 

Our products undergo extensive testing and conform to all US ASTM, FDA and CPSIA standards. We believe it is a company’s responsibility to monitor the quality and safety of their products. 

We design our products in Asheville, NC and work closely with factories in China, Thailand, Korea and Taiwan to monitor our product, environmental, and social standards.

We know that parents’ needs for their children are varied, so we’re always looking for choices to help make parenting easier and more fun. That is why we make baby-friendly i play.® and green sprouts® products for little ones.